Today, let’s talk about luck. The majority of people think luck is completely random - it’s something that happens out of nowhere to some people whilst completely ignoring and going over the heads of others.
If you are lucky enough to be lucky, then bravo. Lucky you! And if you never seem to have any luck, then the best thing you can do is try your best to make your own.
The team at LUC8K are (mostly) in agreement that luck is not a coincidence - it’s something you can shape, cultivate, and invite into your life by earning it. Call it good Karma if you will. The great thing is, according to science, the month of December is a unique and ultimately fruitful time of year for your next beginning. And, guess what? You can’t really argue with science…
Christmas: The Perfect Time To Reset Your Brain
Decades of research and Neuroscience prove that our little grey cells love fresh starts—moments that separate “what was” from “what can be.” Let’s call it “The Big Reset.”
These moments are actually called temporal landmarks, and throughout our evolution as humans, they have always helped us a species to super-charge our individual decision-making, motivation, and improve our commitment to new habits.
In terms of temporal landmarks, December is by far the biggest and more important of all.
As we create our own stories, December will always be the end of a chapter, and the beginning of a new one. December acts as a reflective pause between the old and the new, and when you add a touch of joy, nostalgia, stillness, and all the emotional richness of the holidays to our cerebral mix, the result is the perfect time for a psychological reset.
During the festive season, our minds become more more hopeful, more open to change, and more willing to believe new things are possible. When all these elements are combined and acted on, it creates the perfect platform for luck to grow and thrive.
So, we really do create our own luck, whether we believe in it or not.
Luck: Brought To You By The Festive Spirit
According to behavioral science, luck is not random nor is it some kind of wizardry or magic—it is merely the outcome of our attitudes, our actions, and openness, and during the month of December, our behavior changes in 3 unique ways:
We all give more.
At Christmas, our generosity doesn’t just bring joy to those lucky people we know and love. It also does something scientifically magical that benefits ourselves. The festive spirit of giving triggers dopamine, which improves our mood, encourages reciprocity and makes us feel open and more aligned with positive energy and endless possibility. Giving is a powerful thing, and when you give, it’s good to know you take all the luck that comes with it.
We all connect more.
At this special time of year, we tend to reach out to friends old and new, and reconnect with family. This deeper connection, even with complete strangers, increases opportunities—which is proven to be the core ingredient of luck.
We all reflect more.
Luck doesn’t just favour the brave and the bold. It actually has a penchant for clarity and self awareness. Christmas is a time to reflect, and reflection helps us to identify certain patterns so we know what to keep, what to let go of and which direction in life we want to take. These moments of reflection are at their natural peak during the festive season as we count down the weeks and days to a fresh new year. They aren’t random, and they create the perfect conditions for intuition, serendipity, clarity, inspiration, and once these emotions are combined, new opportunities, and luck, have a much better chance to appear.
Emotion: It Fuels Intuition Which Encourages Luck
Our emotions run deeper during the festive season for so many different reasons. We feel nostalgic, hopeful, grateful, reflective and joyful, amongst so many other emotions at this special time of year.
Science has proved that this emotional richness boosts human intuition, which is simply the brain processing information more quickly and holistically than any other ‘normal’ time of year.
Intuition helps us to zero-in on subtle opportunities, make aligned decisions, recognize the right people and take bold action at the perfect moment. This is not an irrational thing, it actually makes perfect sense and in December, our intuition is stronger than ever.
Symbolism: The Power Of New Beginnings
As humans, we are a deeply symbolic species, and December is a powerful time to turn symbolism into luck and wonderful opportunities. The festive season is traditionally full of powerful symbolism—hope, generosity, renewal, miracles and light in darkness to name but a few.
Leading psychologists call this symbolism the “meaning effect” - because when an action feels symbolic, we tend to commit ourselves more deeply to it.
That’s why gratitude practices feel more profound. Letting go feels more final. Beginnings feel more powerful. Resolutions made in December stick more, and intentions feel more sacred.
The month of December gives our minds permission to dream big and believe again, and belief is one of the main the catalysts of luck.
The Lucky Mindset: December is The Time To Believe
Like we mentioned earlier, we don’t believe luck is random, and scientific research agrees, with results proving that luck is a pattern of behavior shaped by mindset—and December naturally activates that pattern. And furthermore, according to studies carried out all over the world, people who are ‘lucky’ in life - wherever they live - do the same three things consistently:
They take more small risks - December inspires bold actions. Reaching out, trying new things, changing careers, climbing mountains, moving house, mending relationships, and starting afresh.
They keep an open mind - The festive season invites creativity, imagination, reflection, positive thinking and possibility. It inspires broader, braver thinking which leads to actions which inevitably result in better things.
They expect good things - Expectation changes your perception of the world around you. Opportunities your brain once ignored for whatever reason, now shine like a beacon of hope, and this new ‘can-do’ spirit is too powerful and impossible to ignore. Your brain is now trained to expect nothing but the best, and your mind, body and soul will quickly follow suit.
At Christmas time, Children believe in Santa Claus, but the lucky ones believe in something way more powerful: themselves.
LUC8K: Color Your Next Lucky Chapter
At LUC8K we all feel incredibly lucky. We are part of something special, something far bigger and more meaningful than we could ever have imagined when we first started our journey in 2016.
But yes, we made, and continue to make our own luck. Through taking small risks, keeping an open mind, and constantly striving to do good things.
And, like the concept of luck, nothing is random at LUC8K. We choose the finest leather (Bull Poney Leather), we only work with the best, most passionate artisans in our French atelier (we call them our ‘little French Elves’), and we use traditional tanning methods to make sure the leather is absolutely exquisite. Everything we do is made to order, responsibly made, and fully bespoke - so you literally create and make your own LUC8K ;)
Like the month of December, we have a unique way of blending logic with spirit, science with magic, and reflection with rebirth.
December is the perfect time for the world to collectively slow down, breathe deeper, take stock, gather your thoughts, hopes and dreams, and start to believe again.
For all those who need a moment to reset, to harness your energy, refine your intentions, or call in a new beginning, December was designed especially for you. This is your month. Your reset. Your turning point.
Your luckiest chapter is waiting for you to write it in whichever style you choose. Turn the page. Create your own unique story.
And make this December and the New Year your luckiest one yet.
Wishing you joy, success, and all the luck in the world,
The LUC8K Team x
PS - We are delighted to unveil the LUC8K 2025 Digital Advent Calendar. It’s lovingly curated to bring you daily moments of joy, inspiration and refined luxury in the run up to Christmas.
Explore our complimentary edition for a sophisticated introduction to the world of LUC8K, or immerse yourself in our premium edition, where elevated content awaits—along with the exclusive opportunity to win an exquisite, truly bespoke LUC8K Tote, Shopper or Weekender bag. Discover the calendar via the link in the comments, join whenever you can, and open a world full of surprises.